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The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life, by John Assaraf, Murray Smith
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A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.
In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.
Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.
Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.
- Sales Rank: #28660 in Books
- Brand: Brand: Atria Books
- Published on: 2009-09-29
- Released on: 2009-09-29
- Original language: English
- Number of items: 1
- Dimensions: 8.44" h x .90" w x 5.50" l, .62 pounds
- Binding: Paperback
- 320 pages
- Used Book in Good Condition
Review
"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." --Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series
"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it."--Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist
"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!"--Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness
"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." -- Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire
"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." -- Bob Proctor, of The Secret and author of You Were Born Rich
"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." -- Chet Holmes, bestselling author of The Ultimate Sales Machine
"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" -- Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.
"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" --Jay Abraham, Marketing Guru
"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read."-- Suzanne Somers
About the Author
John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on Larry King Live, The Ellen DeGeneres Show, and dozens of other media venues worldwide. Visit John online at www.johnassaraf.com.
Murray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at www.gettheanswer.com and www.accessmainstreet.com.
Excerpt. © Reprinted by permission. All rights reserved.
2
THE SEARCH FOR HOW THE WORLD WORKS
In 1633, an aging Italian astronomer named Galileo Galilei was taken before the Roman Inquisition, tried, convicted of heresy, and sentenced to spend the rest of his life in prison.
Galileo's crime? He endorsed the idea, proposed a century earlier by the great Catholic astronomer Nicolaus Copernicus, that the earth is not the center of the solar system. In fact, said Galileo, it is the other way around: The sun sits at the center, and the earth is simply one of a handful of planets that revolve around it.
This idea was judged as being diametrically opposed to the position taken by Holy Scripture. Galileo was forced to publicly recant his views, and his book containing the offending idea, Dialogue Concerning the Two Chief World Systems, was banned. The old man's sentence was later commuted to house arrest, and he lived out the rest of his days confined to his villa outside Florence, where he eventually went blind.
Still, Galileo's views persisted, and the meticulous experiments and mathematical models he used in his search to understand nature set the stage for all the developments of modern science that followed. Three centuries later, a German physicist named Albert Einstein called him "the father of modern science."
For more than a thousand years leading up to the time of Galileo, science had been more interested in creating intellectually satisfying descriptions of reality than in trying to see if those descriptions could be supported by proof. But with the age of Copernicus and Galileo, European scientists began the vigorous pursuit of empirical evidence. Thought experiments gave way to actual physical experiments, such as the famous moment when Galileo dropped two objects from the Leaning Tower of Pisa to test out Aristotle's assertion that heavier objects fall faster than lighter objects. (They don't.)
From Galileo's time onward, scientists' precise observations contributed to a picture of the world that looked very much like a massive piece of mechanical clockwork; they had little practical use for such ideas as soul, spirit, or consciousness. The French philosopher and mathematician René Descartes, a contemporary of Galileo's who is today regarded as "the father of modern philosophy," declared that the best way to understand how the world works would be to divide existence into two parts: the objective or material world, governed by the principles of science, and the subjective world of the mind and the soul, which would be the province of the church.
Descartes is especially famous for the statement I think, therefore I am. But the truth is, the think part of that declaration puzzled Descartes, much as it has puzzled scientists for centuries since. Just how is it that we think? Where do our thoughts come from? How do the bits of physical matter that constitute our brains generate consciousness? As contemporary physicist John Hagelin has said, "There is a deep philosophical problem surrounding how you get consciousness out of a hunk of meat."
Despite Descartes' neat division of reality, common sense suggested that our thoughts must be connected to the rest of existence somehow. But how, exactly? The answers to those questions open up a tremendous new world of possibility for what we can achieve in our lives, and they form a central part of The Answer.
A WORLD INSIDE THE ATOM
In the generations following Galileo and Descartes, Sir Isaac Newton took the idea of nature-as-machine much further, detailing the precise laws that govern how that machine operates. All of classical physics, and in fact, all of modern science, has been built upon the foundation created by Newton, who described a universe of empty, three-dimensional space, through which physical objects move according to immutable laws. These laws of motion made possible the advance of modern technology, from simple steam engines to the space probes that have analyzed soil samples on Mars.
What we have been able to accomplish by applying Newton's laws has been truly astonishing. But scientists eventually reached the limits of the Newtonian worldview. As their tools grew more sophisticated, their explorations of the physical world took them deep into the heart of the atom, where the nature of reality proved to be something quite different from anything Descartes or Newton ever imagined.
At the dawn of the twentieth century, the tidy, objective, mechanistic view of the world began to fall apart. With the discovery of radioactivity in the late 1890s, scientists began looking into the world within the atomic nucleus, and they were shocked to discover that on the subatomic level, the physical world did not behave at all the way Newton said it should. In fact, the "atom" itself turned out to be a sort of illusion: The closer scientists looked, the less it really appeared to be there.
Coined in ancient Greece, the term atom means "indivisible unit," and through the nineteenth century, scientists believed that our entire physical universe was composed of these elementary particles. But radioactivity showed us that the atom was divisible after all -- in fact, there was a whole new world of phenomena inside the atom, waiting to be explored, measured, and described. And when our vision of the atom fractured, the foundation of classical physics fractured along with it. Our view of how the world works was in for a radical transformation.
EVERYTHING IS ENERGY
When we say the name Albert Einstein, what comes to mind? Perhaps you think of his wild mane of white hair, or that famous picture of the distinguished physicist sticking out his tongue. Or maybe you think simply, "Genius." But whatever picture you have, you will also probably come up with "E=MC2." Why on earth would a mathematical equation for a sophisticated theory be so famous that even nonscientists recognize it immediately? Because with that simple equation, "Energy equals mass times the speed of light squared," Einstein shattered centuries of thinking and radically altered our view of how the world works.
In his effort to explain the puzzling behavior of light, Einstein found the only viable solution was to stop looking within the neat framework of Newtonian physics. Instead, he introduced his own picture of how the world works: the theory of relativity. One reason Einstein's idea was so transformative was that for the first time ever, it described how energy and matter are not only related, but can be transformed back and forth into each other. A chink had been found in the wall separating the worlds of matter and energy. Now the elegant, clear-cut world of classical, Newtonian physics would be forced to move over and make room for the fuzzy, strange, nearly unimaginable world of quantum physics.
Quantum physics is the study of how the world works on the smallest scale, at a level far smaller than the atom. And as scientists studied the nature of reality on a smaller and smaller scale, something strange began to happen: The deeper we went into reality, the more it seemed to dissolve from view. The search for the smallest known particle of matter had instead turned up distinct yet elusive little packets of energy, which physicists called quanta.
The Einstein breakthrough comes down to this: Everything is energy. A rock, a planet, a glass of water, your hand, everything you can touch, taste, or smell -- it's all made of molecules, which are made of atoms, which are made of protons and electrons and neutrons, which are made of nothing but vibrating packets of energy.
This is where quantum physics intersects with what I found inside that cardboard box. What physicists found has everything to do with how you are going to create the life of your dreams by building your dream business. For once we know that everything is energy -- that there is no absolute distinction between matter and energy -- then the boundaries between the physical world and the world of our thoughts start to disappear as well.
READING THE MIND OF GOD
In the decades that followed Einstein's theory of relativity, the new quantum physics began to reveal some very strange things. The tiny packets of energy known as quanta exhibited some very peculiar behaviors, including an unexplainable ability to influence one another, a property called entanglement.
In his book Science and the Akashic Field, physicist Ervin Laszlo describes a series of experiments conducted by lie detector expert Cleve Backster. Backster took some white blood cells from the mouths of his subjects and cultured them in a test tube. He then moved the cultures to distant locations, more than seven miles away. He attached lie detectors to the cultures and then performed a series of experiments on his subjects.
In one of his tests, he showed his subject a television program depicting the Japanese attack on Pearl Harbor in 1941. This man was a former navy gunner who had actually been present at Pearl Harbor during the attack. When the face of a navy gunner appeared on the screen, the man's face betrayed an emotional reaction -- and at that precise moment, the lie detector's needle seven and a half miles away jumped, exactly as it would have had it been attached to the man himself, and not just to a test tube of his cultured white blood cells miles away.
Subsequent experiments varied the circumstances and increased the distances involved to dozens and even hundreds of miles, with the same astonishing results.
How is such a thing possible? In the language of quantum physics, the particles of the gunner's body are still connected or "entangled" with one another, and no matter how far apart they are separated in space, they will continue to influence one another. In fact, this effect appears to occur at speeds faster than the speed of light, which violates one of Einstein's basic rules.
Scientists dubbed this mind-boggling capacity for instantaneous interconnection nonlocality. Einstein had a somewhat less technical term for it. He called it spo...
Most helpful customer reviews
212 of 225 people found the following review helpful.
There is power behind this book!
By Gary Dale Cearley
Before I get into discussing this book I would like to tell a bit of a personal story relating to this book. It is a story that hopefully might even make the book even more interesting to prospective readers. To relate this story to you will make my review a good bit longer than normal, but please bear with me because this story really does have to do with what's in this book...
Last year I watched the international phenomenon, The Secret, which has swept the globe with its message: "Everything that you have, make or do happens because of your thoughts. Everything that happens to you, whether you wanted it to happen or not, was attracted to you by your subconscious mind. This is known as the Law of Attraction. If you want to have a better life, use the Law of Attraction to your benefit."
What The Secret was putting out there was that we are responsible for our own conditions but we need to align what we want in life with our subconscious before we can truly change.
I took this in as positive thinking, as a "philosophy", so to speak but I decided to give the Law of Attraction a try. But after putting a small amount of effort into its practice by trying to manifest some small things - a second trip to Egypt in the same year, an interview in a newspaper, etc., I found the Law of Attraction to be rather true in my life. Thus with no more guidance than the information in that film I started experimenting with one of my businesses last year, a business that hadn't been faring too well in the recent past. To my joy this business turned around and doubled in size within ten months. I then used the same principles to find my sweetheart and in a matter of weeks I found a wonderful girl, just as I had imagined her to be even before I knew her. And after that I turned my attention to a second business I had in December of 2007 and now it is double the size that it was when I started using these principles.
In the course of all of this I moved to Bangkok, Thailand, from Saigon, Vietnam. In Bangkok I have met many new and very interesting people. One day I was called out of the blue by a friend I hadn't seen in a while. She asked me to come to a showing of The Secret which was being held by a Belgian man named Guy, who was interested in the Law of Attraction. I dropped everything I was doing that Sunday and came to the showing. I came not so much to see the movie again, although that was a side benefit, but I really was interested to meet people who were using these principles in their lives so that I could compare notes and see how this was working in their lives. I was there to offer my experiences and to gain from others. Guy and I with another Belgian, Chris, formed our own monthly meeting group.
But something had always bothered me about The Secret: It wasn't enough. I felt like the information in The Secret was more of an advertisement than a practical way of doing things. I decided to focus on finding a guide, a teacher who could take me further into the nitty gritty of how we should use these principles to improve our lives on a day-to-day basis. I decided to "intend" a teacher to come into my life - a teacher who could show me both a much deeper understanding of what I was doing as well as how to use these principles in a practical way.
Two days after I made the intention of finding my teacher came the e-mail from Norm Goldman of BookPleasures.com. The public relations firm representing John Assaraf and Murray Smith was requesting a review of their new book, The Answer.
Recognizing John Assaraf's name from The Secret immediately, I jumped at the chance to review this book.
Coincidence? Stay with me. My story about this book doesn't end there.
I remembered John Assaraf's name especially for two reasons: First, one of the most poignant scenes in The Secret is when his six year old son finds a five year old vision board in a corrugated moving carton. In explaining to his son the purpose of this vision board John realized that the perfect home he'd wished for five years earlier was exactly the home he was living in at that time! (This amazing and thought provoking story is well covered in both the film and book versions of The Secret as well as in John's book The Answer, so I won't go into great detail about the matter).
The second reason I remembered John Assaraf's name is because it reminded me of a friend who I was trying to reach and had decided some time ago to find out about. At university I had a friend named Marc Assaraf. So the day the advance reading copy of The Answer arrived in my office in Bangkok I checked John and Murray's website for their One Coach business and I e-mailed John asking him whether he would be interested in helping me with any questions I had about the book (he responded that he would). But at the end of the e-mail I asked whether, just by chance, he had ever heard of someone named Marc Assaraf. It turned out that Marc Assaraf was John's own brother!
From my point of view, I could take this situation for a very, very wild coincidence, or I could take it that my receiving John's and Murray's book was a convergence of two intentions that I had clearly stated and wanted the manifestation of. Both answer could not be true.
To make matters even more "coincidental", the very day that I finished reading The Answer I received an e-mail from Chet Holmes inviting me to a conference call with none other than John Assaraf. I opened this e-mail less than one hour after finishing the last page of this amazing book!
Needless to say, this was a conference call that I participated in and gained much from.
The Answer is a well written book that explains exactly how such a "coincidence" occurs. At least in the first half of the book it does.
In the first chapters John Assaraf explains scientifically how your mind and mine are connected to the world through our subconscious and how we can change the poor results we have been getting, whether it be relationships, financial, professional, etc. I really have to admit that when I first opened the book I felt a bit strange reading all about the science behind this. What I was looking for was the quick, practical tips that would help me to better use the principles of the Law of Attraction. (John Assaraf prefers to use "Law of Resonance"). By the middle of the book all of John's painstaking research that he shared made sense - John put all of his findings in so that we'd know exactly the whys of the how to make the changes in our lives. Don't get me wrong, I was not saying that the first part of the book was not interesting. Just the contrary, it was extremely interesting. I didn't see its necessity until later in the book when it all came together and then it all came clear.
John's long-time friend and business partner Murray Smith took the latter part of the book where he gave advice on how to determine where you might be in your business and where you want to go (some of this was covered in John's section of the book, though the two authors were coming from slightly different angles). Murray then gave some excellent tools for both entrepreneurs as well as people who worked for others to be able to use in order to turn their businesses around and to guide the reader on how reach their goals. Both Murray Smith and John Assaraf gave many examples of how their clients had discovered where they had been going wrong and turned their businesses and organizations around. There are also plenty of practical resources in this book for the reader to use immediately.
Trust me. If you want to enrich your life or change something in your business in any meaningful way then read this book. Devour it. Digest it. Once you have read The Answer of course you can draw your own conclusions on what these guys are saying. But I am willing to bet that if you follow their advice you will feel like magic has come into the way you do things. Planning becomes fun and effortless. You will see doors opening for you that before were not just only closed - some of the doors weren't even there! Take it from me: You have nothing to lose and so much to gain by using Murray's and John's advice. I highly recommend this book to anyone who wants to know how to get more out of their life.
79 of 87 people found the following review helpful.
The Missing Ingredient For "Attracting" Success
By Thom Scott
"The Answer" cost me a night's sleep.I picked it up to read after tucking the kids in at 9 and finished it at 1:30 and then was excitedly journaling and mapping out plans the rest of the night.
It's nothing short of amazing! Great philosophy is all well and good. But, when you can take what seems to be an ethereal subject matter like the law of attraction and lay out a real system of application and on top of that actually weave in PRACTICAL ACTIONS one can take to ensure we're "doing our part" to set ourselves up for receiving in business - that's just downright LIFE-CHANGING!!!!
To me, "The Answer" is the missing ingredient that brings the principles of "The Secret" to concrete fruition! The authors have given such a complete plan of both the mental and physical actions one must take to achieve success, that literally ANYONE armed with desire and enough determination to stick to it can and will see their dreams come to life! I am excited to share this great treasure with family, friends, my readers, audiences, coach clients ... everyone I know or come in contact with. It's THAT good!"
72 of 79 people found the following review helpful.
An inspiring balance of theoretical and practical
By Julie Neal
As a small-business owner, I was drawn to the title of this book like metal to a magnet. The Answer! The subhead reads: Grow any business, achieve financial freedom, and live an extraordinary life. That's quite a promise. I give this book five stars because of how it delivers on that promise; with a blending of philosophy on how to think more successfully with practical approaches on how to implement that success. It's not just theory, but rather a mix of metaphysical and step-by-step instructions bringing it all down to earth.
"Thought is the most powerful force in the universe." This inspiring idea forms the basis for the theories in this book. The Answer gives you tools to harness your thoughts and turn them into your dreams.
Here's the chapter list:
Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path
Appendix 1: Customer Survey Forms
Appendix 2: The Five Major Industries: Common Hot Buttons
Appendix 3: Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4: The Five Major Industries: Common Distribution Channels and Marketing Strategies
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