Download What Women Want: The Science of Female Shopping, by Paco Underhill
Occasionally, reviewing What Women Want: The Science Of Female Shopping, By Paco Underhill is quite dull as well as it will certainly take long time starting from getting the book as well as start reviewing. Nonetheless, in contemporary age, you could take the developing modern technology by using the net. By web, you could visit this page and start to look for guide What Women Want: The Science Of Female Shopping, By Paco Underhill that is required. Wondering this What Women Want: The Science Of Female Shopping, By Paco Underhill is the one that you require, you can opt for downloading and install. Have you recognized ways to get it?
What Women Want: The Science of Female Shopping, by Paco Underhill
Download What Women Want: The Science of Female Shopping, by Paco Underhill
What Women Want: The Science Of Female Shopping, By Paco Underhill. A task could obligate you to always enhance the understanding as well as experience. When you have no adequate time to boost it directly, you can get the encounter and also understanding from reviewing guide. As everybody recognizes, book What Women Want: The Science Of Female Shopping, By Paco Underhill is very popular as the home window to open the globe. It suggests that checking out publication What Women Want: The Science Of Female Shopping, By Paco Underhill will certainly offer you a new way to find every little thing that you require. As the book that we will certainly offer right here, What Women Want: The Science Of Female Shopping, By Paco Underhill
If you ally require such a referred What Women Want: The Science Of Female Shopping, By Paco Underhill publication that will provide you worth, get the most effective seller from us currently from many prominent publishers. If you wish to enjoyable publications, numerous novels, tale, jokes, as well as much more fictions compilations are also launched, from best seller to one of the most current launched. You might not be puzzled to take pleasure in all book collections What Women Want: The Science Of Female Shopping, By Paco Underhill that we will certainly provide. It is not about the prices. It's about just what you require currently. This What Women Want: The Science Of Female Shopping, By Paco Underhill, as one of the best vendors here will certainly be one of the appropriate choices to read.
Discovering the appropriate What Women Want: The Science Of Female Shopping, By Paco Underhill publication as the ideal necessity is type of lucks to have. To begin your day or to finish your day in the evening, this What Women Want: The Science Of Female Shopping, By Paco Underhill will be proper enough. You can simply search for the tile here and you will obtain guide What Women Want: The Science Of Female Shopping, By Paco Underhill referred. It will not trouble you to reduce your valuable time to go with purchasing publication in store. By doing this, you will certainly likewise spend cash to pay for transportation and also other time invested.
By downloading the on-line What Women Want: The Science Of Female Shopping, By Paco Underhill book right here, you will get some advantages not to go for the book store. Merely attach to the internet and also start to download and install the web page web link we share. Now, your What Women Want: The Science Of Female Shopping, By Paco Underhill is ready to delight in reading. This is your time as well as your tranquility to acquire all that you desire from this publication What Women Want: The Science Of Female Shopping, By Paco Underhill
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money.
With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off.
"The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force."
And, as he warns, no business can afford to ignore their power and presence.
- Sales Rank: #913195 in Books
- Published on: 2011-07-19
- Released on: 2011-07-19
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .80" w x 6.12" l, .53 pounds
- Binding: Paperback
- 224 pages
From Booklist
Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envirosell, Inc., marketer to major retailers, draws on market research and personal observations to detail the ways that women are influencing design, marketing, and service in industries from car manufacturing to architecture to banking. What do women want? Cleanliness, control, safety, and consideration. Women are behind the growth in the health-food industry, new urbanist communities that offer the geographic closeness of cities and the safety of suburbia, and contemporary kitchens with open plans and appliances geared toward convenience. Underhill notes that trends continue to favor the influence of women with the reduction of the manufacturing sector that needs muscle, greater control over women’s reproductive lives, and an education system that suits girls more than boys. Underhill offers good insights, though his tone seems a bit off sometimes, and female readers are likely to wonder how the same material might have yielded different insights from a woman writer. --Vanessa Bush
Review
“With wit, razor-sharp analysis and a better understanding of what women want than most of us have – or at least realize we have. It will make female consumers think differently about their shopping and, hopefully, encourage stores to sell a whole lot differently.”
—Jayne O’Donnell, retail and consumer reporter, USA Today
"Underhill makes these fascinating details even more fun to read with a conversational, sometimes comic tone."
—St Louis Post Dispatch
“What Do Women Want? A man who gets it. Meet the wise, witty and only occasionally geeky Paco Underhill, who explained to me why I prefer curved shower curtains.”
—Christine Lehner, author of Absent a Miracle and What to Wear to See the Pope.
“What Women Want is not just a great marketing book, it is an astounding study of the socio-economic forces of the last fifty years. Paco Underhill blends social history with scientific data in a sensitive volume that is a must-read for anyone who wants to sell anything. Period.”—Susy Korb, Brand Strategist, Harry Winston
"Underhill shows himself to be both an amiable and a knowledgeable guide to the shifting retail landscape."
—Wall Street Journal
About the Author
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
Most helpful customer reviews
40 of 43 people found the following review helpful.
You've Come a Long Way, Baby
By takingadayoff
Having enjoyed and learned a lot from retail expert Paco Underhill's previous two books, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond and Call of the Mall: The Geography of Shopping by the Author of Why We Buy, I was pleased to see he has another book out. Despite the cringe-worthy title, I wanted to give Underhill the benefit of a doubt. In What Women Want: The Global Marketplace Turns Female-Friendly, he makes the observation that women do a lot of shopping and not just for clothes and food. They have a say in big ticket items like cars and houses and appliances. Many women are not even married, they work for a living, and buy their own houses, cars, and appliances. Hear me roar.
It's a sure bet that Underhill didn't write this book for women at all. He uses awkward phrasing, making it sound as if he's reporting anthropological findings about a colony of exotic specimens with quaint shopping habits. He shies away from the word "woman" most of the time, opting for "female" and "female of the species."
His major finding is that women like things clean. Clean stores, clean hotel rooms, clean restrooms. Here's a flash for you retailers out there - men like things clean too.
There are some useful nuggets in the book, if you're willing to wade through frequent speculations that women like curvy surfaces as opposed to more manly straight edges. For instance, in the chapter about hotels, Underhill notes that women are more concerned with security than men are. That means that a woman may not appreciate it when the clerk at the reception desk calls her by name several times as she checks in, so that everyone in the lobby knows her name. Good advice.
Unfortunately, you have to put up with a lot of generalizations and spurious factoids, such as "In general, females find it much easier to orient their way around if they can look at a 3D map." Here's a mysterious observation on parking lots in the Netherlands where - "Perhaps because of biological imperatives ... females are more comfortable positioning themselves - and their small cars - over something rather than within two defined lines. Men, owing to their own biology ... are more at ease navigating their vehicles in between a target."
I'd like to think that Underhill did actual research to come up with his advice, maybe some surveys and questionnaires, gathering statistics and such, but if he did, he doesn't mention it. We just have to take his word for it that "Reading ... has always been a more traditionally female passion than a male one. It's sedentary, meditative, personal. It's passive (I mean that as a compliment)..."
To be fair, Underhill makes generalizations about men too, as if men don't care if their hotel room or store restroom is clean, or that men are only about specs and power and don't care at all about convenience and comfort. Most of the improvements Underhill suggests would be as appreciated by men as they would be by women. Clear instructions, thermostat controls in hotel rooms, clothes that fit, who doesn't want those?
29 of 31 people found the following review helpful.
So very disappointing
By Amazon Customer
I love Paco's work. I'm a Paco fan. His company and insights are remarkable. This book, however, is far from insightful...except for his observations related to Best Buy.
I preordered the book and waited in expectation for the day it arrived. I kept reading page after page wishing a golden gem would appear. "Why We Buy" is a great book with solid research that support his findings. This is a wandering, unorganized, pointless collection of thoughts that would be concluded by anyone who spends a day with their wife or close female friend.
Paco's and Envirosell's work deserves a better representation than this random collection of thoughts...
My wife, knowing that I'm a huge Paco fan, read the book before I could get to it. It took her less than a casual day's reading and she concluded that the introduction is more valuable than the actual content.
Women want: 1)cleanliness, 2)control, 3)safety, 4)you to be considerate...Now, stop there. The essence of the book has now been shared. Avoid the wandering remainder of the book.
8 of 8 people found the following review helpful.
disappointed
By C. P. Anderson
Paco Underhill is a retail anthropologist. He studies, for example, traffic patterns inside grocery stories. He's the kind of guy who's responsible for why milk is at the back of the store, what appears on the end caps of each aisle, why some cereal goes on the bottom shelf and some on the top ... It's fascinating stuff. In fact, two of my favorite books are his previous ones, Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond and Call of the Mall: The Geography of Shopping by the Author of Why We Buy.
This book has some of that in it. For example, he does well taking us around hotels, electronics stores, casinos, and clothing stores, and all with a special eye to female consumers. For example, ever think of a drug store as the female equivalent of the much more markedly male convenience store? Makes a lot of sense.
Unfortunately, the rest of the book comes nowhere close to these passages, or to his other books. Instead, what we get are rambling musings, with no real data to back them up. These cover areas that aren't suited to his retail approach - houses, kitchens, bathrooms - as well as others that might be - gyms, farmer's markets ...
Now, I would have been fascinated by what his research told us about these topics. And, yes, he's an interesting guy, a great writer, and certainly knows whereof he speaks. But, in the end, it's really mostly just musings.
Actually, the overall impression I got with this effort was that Underhill may have simply been "phoning this one in." The research is lacking, the writing is (though well done) perhaps a little too cute, and some things are repeated over and over (the supposed appeal of cleanliness and curves to women, for example).
So, deadline? Getting bored? Wanting to turn a quick buck? Nearing retirement age? I don't know. All I do know is how excited I was to see another book by him, and how disappointed I was when I turned the last page.
What Women Want: The Science of Female Shopping, by Paco Underhill PDF
What Women Want: The Science of Female Shopping, by Paco Underhill EPub
What Women Want: The Science of Female Shopping, by Paco Underhill Doc
What Women Want: The Science of Female Shopping, by Paco Underhill iBooks
What Women Want: The Science of Female Shopping, by Paco Underhill rtf
What Women Want: The Science of Female Shopping, by Paco Underhill Mobipocket
What Women Want: The Science of Female Shopping, by Paco Underhill Kindle
Tidak ada komentar:
Posting Komentar